Privacy Policy
This Privacy Policy explains how FRUTAWISE LIMITED collects, uses, stores and shares personal data when you visit this website, when you contact our trading desk, and when you use the fresh produce and fruit trading services we provide. The services described in this policy are developed and operated by the developer Frutawise on behalf of FRUTAWISE LIMITED.
Please read this policy carefully so that you understand how your information is handled. By using this website and our services, you agree to the practices described below. If you do not agree with any part of this policy, please do not use the website or our services.
1. Introduction
FRUTAWISE LIMITED, with its registered office at Rm C 7/F World Trust Tower, 50 Stanley Street, Hong Kong (HK), is committed to protecting your privacy and to handling your personal data with care. We are a fresh produce and fruit trading company, and the information we collect is used entirely to support that business: to answer your questions, to prepare offers, to coordinate shipping, and to run the website you are reading.
This policy applies to the website operated at this address, to the email communications we exchange, and to the services we deliver to our customers. Where this policy refers to the company, the terms we, our and us all mean FRUTAWISE LIMITED. The developer Frutawise builds and maintains the services described in this policy and acts in accordance with the same rules.
2. Information We Collect
We collect only the information that is necessary to operate the website and to serve our customers. When you submit a contact form, we receive your name, your email address, the subject of your message and the content of your message. If you correspond with us by email, we keep a record of that correspondence, including your email address and any documents you attach.
When you browse the website, our servers automatically record technical data such as your internet protocol address, the type of browser you use, the pages you visit and the time of each visit. We also collect information about the country you are located in, so that we can comply with local trading rules and speak to you in the right time zone.
We do not collect payment card details through this website. If payment becomes necessary for an order, we handle it through a trusted payment partner using their own secure systems, and we never see or store your full card number.
3. How We Use Your Information
We use the information we collect for a limited set of clearly defined purposes. We respond to your inquiries, prepare quotes, manage orders and coordinate the shipping of fresh produce. We use technical data to keep the website secure, to diagnose faults and to improve the experience of visitors.
We may use your contact details to send you updates about the services you have asked about or the orders you have placed, including delivery schedules and documentation. We use market related information to plan seasonal supply and to match growers with buyers who need their fruit.
We may aggregate anonymous data for reporting purposes, so that we can understand trends across our trading regions without identifying any single person. We never use your personal data for purposes that are incompatible with the ones described here, and we never use it in ways that you have not been told about.
4. Legal Bases for Processing
We process personal data only when we have a lawful basis to do so. The most common basis is the performance of a contract, which applies when you place an order and we need your details to deliver it, to ship it and to document the trade.
Consent is the basis when you voluntarily send us a message through the contact form, and you may withdraw that consent at any time by writing to us. Legitimate interest applies to security, fraud prevention and the improvement of our website, and we always weigh your rights against our own interests before relying on it.
Legal obligation applies where we are required to keep records by customs, tax or trade authorities, which is common in the import and export business. When we rely on any of these bases, we make sure that the processing is fair, transparent and proportionate to the purpose for which it is carried out.
5. Cookies and Similar Technologies
Our website uses cookies and similar small data files to remember your preferences and to understand how the site is used. A cookie is a small text file stored on your device that helps us recognise your browser on future visits.
We use essential cookies to keep the website working correctly, and we use analytics cookies to count visitors and to measure which pages are useful to people. We do not use advertising cookies, and we do not sell data collected by cookies to any third party.
You can control cookies through your browser settings, and you can delete cookies that have already been stored on your device. If you disable cookies, the website will still work normally, although some preferences may need to be set again on each visit. Your choice is respected every time you return to the site.
6. How We Share Your Information
We do not sell or rent your personal data to anyone, and we have no interest in doing so. We share your information only when it is necessary to provide the services you have asked for.
We share order and contact details with freight forwarders, shipping lines, cold storage operators, customs brokers and inspection agencies that help us move fruit to you. These partners need certain details to book cargo, to clear customs and to deliver goods, and we give them no more than that.
We may share data with professional advisers such as accountants and lawyers where this is needed to run the business, and we share information with regulators and law enforcement only where the law requires us to do so. Wherever we share data, we require the recipient to protect it to the same standard that we apply ourselves, and we never authorise a recipient to use your data for their own separate purposes.
7. International Data Transfers
Fresh produce is a global business, and the data we hold may be transferred to, and processed in, countries outside the place where you are located. Our shipping and documentation partners operate across many jurisdictions, and this is an unavoidable part of international trade.
When we transfer personal data across borders, we put safeguards in place to keep it protected. Where the destination country has been recognised as providing an adequate level of protection, we rely on that recognition. Where it has not, we use standard contractual clauses and additional technical and organisational measures.
You can ask us for a copy of the safeguards that apply to a transfer of your data. We will always tell you the destination country when you ask, and we will not move your data to a jurisdiction that cannot offer a comparable level of protection.
8. Data Retention
We keep personal data only for as long as it is needed for the purpose for which it was collected. Contact form messages and related correspondence are kept for as long as the relationship with the customer continues, plus a reasonable period after it ends.
Transaction and shipping records are kept for the period required by customs, tax and trade regulations, which can be several years for certain documents such as bills of lading and packing lists. Website logs and technical records are kept for a short period, typically no longer than a few months.
When data is no longer needed, we delete it or anonymise it so that it can no longer identify a person. We review our retention periods regularly to make sure that they are no longer than necessary, and we document every decision so that our practice is transparent.
9. How We Protect Your Data
We apply appropriate technical and organisational measures to keep your personal data safe. The website is served over an encrypted connection, and access to the systems that hold your data is restricted to staff who need it to do their jobs.
We use firewalls, strong passwords, multi factor authentication where practical, and routine backups that are themselves encrypted. Our team receives regular training on data protection and knows how to report a suspected issue without delay.
If we ever experience a breach that is likely to put your rights at risk, we will notify you and the relevant authority without undue delay, and we will tell you what steps we are taking to limit the impact. No method of storage or transmission is completely secure, but we work hard to keep the risk as low as possible.
10. Privacy for Children
This website and the services of FRUTAWISE LIMITED are intended for businesses and adults who buy, sell or ship fresh produce. They are not designed for children, and we do not knowingly collect personal data from children under the age of 16.
If you are a parent or guardian and you believe that a child has provided us with personal data, please contact us and we will delete the information as soon as we can. We never build profiles of children, we never send marketing to children, and we never display advertising aimed at children on this website.
Our goal is to make sure that the data of young people is never captured by accident, and that the website remains a place for professional trade rather than for any kind of under age activity.
11. Your Privacy Rights
Depending on where you live, you may have a number of rights over your personal data. You may have the right to access the data we hold about you and to receive a copy of it in a readable format.
You may have the right to ask us to correct data that is inaccurate, to complete data that is incomplete, or to delete data that is no longer needed. You may have the right to object to processing based on legitimate interest, and you may have the right to ask for your data in a portable form so that you can move it elsewhere.
You may also have the right to withdraw any consent you have given at any time, without affecting the lawfulness of processing carried out before the withdrawal. These rights are not absolute, and some may be limited by law, but we will honour them wherever we are able to do so.
12. How to Exercise Your Rights
To exercise any of the rights described above, please send an email to feedback@perseverisys.buzz. In your request, please tell us which right you want to exercise and which data it relates to, so that we can act quickly and accurately.
We will verify your identity before we respond, to make sure that we never disclose your data to someone else. We aim to respond to every request within one month, and we will tell you if a particular request needs more time to complete.
If you are not satisfied with our response, you have the right to complain to the data protection authority in the country where you live. We will never penalise you for asking about your data, and we will always treat your request with respect.
13. Marketing Communications
We only send marketing communications to people who have asked to receive them or who have a genuine business relationship with us. Every marketing email we send includes a clear and simple way to stop receiving future messages.
If you unsubscribe, we will remove you from the marketing list without delay, although we will still contact you about orders or services that you have asked for. We never share your contact details with marketing companies, and we never sell our mailing list to anyone.
If you are a customer, we may occasionally send you updates about new seasonal programs or market changes that are directly relevant to your business. You can change your preferences at any time by writing to us, and your choice will be honoured from the very next campaign.
14. Automated Decision Making and Profiling
We do not use automated decision making that produces legal effects or that significantly affects you in any way. We do not profile you for marketing purposes, and we do not build behavioural profiles about visitors to the website.
The only automated processing we carry out is limited to technical checks, such as detecting unusual traffic or blocking automated attacks on the website. These checks look at technical signals rather than personal characteristics, and they do not build a picture of you as an individual.
If we ever introduce automated decisions that could affect your rights, we will update this policy and give you the right to ask for a human review of any decision. For now, every important decision about your business is made by a person on our trading team.
15. Third Party Services and Links
This website may contain links to other websites and services that we do not operate. When you leave our website, this policy no longer applies, and we encourage you to read the privacy policy of every site you visit.
We are not responsible for the content or the privacy practices of third party websites, and we cannot control how they handle your data. We may use third party tools to help us understand website traffic, and those tools process data under their own privacy policies.
We choose such tools carefully and limit what they can access, so that the exposure of your data is kept to a minimum. If you share a link from our website with someone else, remember that the content behind the link is governed by the policy of the site it belongs to.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, in the law, or in how we operate. When we make changes, we will update the date at the top of this page and place a notice on the website so that you can see what has changed.
Significant changes will be highlighted clearly, and where the law requires it we will ask for fresh consent before applying the new terms to data we already hold. Continued use of the website after a change means that you accept the updated policy.
We keep previous versions of the policy in our records so that you can compare them if you wish, and we encourage you to review this page each time you visit the website. Our contact details for privacy questions never change, so you can always reach us.
17. Contact Us
If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us. Write to feedback@perseverisys.buzz or call +17199367679, and we will reply to every privacy request within one month of receiving it.
Our head office is located at FRUTAWISE LIMITED, Rm C 7/F World Trust Tower, 50 Stanley Street, Hong Kong (HK). If you believe that your data has been handled unfairly, you can also raise the matter with the data protection authority in the country where you live.
Thank you for trusting FRUTAWISE LIMITED with your information, and for being part of our journey from farm to table. We take that trust seriously and we treat your data the way we would want our own treated.